The main objective is to develop an interactive and collective Web tool that will promote the communication and sharing of relevant information relating to the centralized offer of genetically evaluated purebred bulls, in order to allow informed purchasing choices and improve the profitability of the beef industry in Quebec. More specifically:
Identify and promote simple criteria, while developing educational web content on the main criteria to consider for the purchase of bulls by commercial producers and that will meet their needs
Increase the demand and purchase of improver bulls by commercial producers, as well as the dissemination of genetic improvement carried out by purebred breeders to the entire sector
Allow purebred breeders-selectors to have access to an easy-to-use Web tool to improve the visibility of their bull offer, in addition to their current promotional documents.